Black Busines Spotlight: Adorned by Chi

The “Nerd” Culture in America is often underestimated when young kids are growing up. Many are teased and bullied just on the fact they are different. Although they may not be as popular and cool, being nerdy has helped one young black woman give a whole new definition to the term.

Adorned by Chi is a lifestyle brand for women of color who fall under the cute, quirky, and nerdy category. The creator, Jacque Aye, was raised in a traditional Nigerian household where being a nerd was seen as a way of having a better lifestyle. Although Aye was a great student growing up she used her love for fashion to help express her lifestyle.

“It was always meant to be a side hustle, a way for me to glorify God with my gifts and also diversify the way Black women are portrayed in fashion and media”, said Aye.

When looking at the clothes, Adorned by Chi provides a fun and happy feeling with the designs and messages that are on the merchandise. There is also a strong sense of Black pride which Aye tries to put out. She knows that being a woman of color allows you to see the world in a different way.

“I think as a Black person you can’t help but be conscious. Of course, with age comes a better understanding of the oppression we face and it’s many layers but growing up you’re always aware of the different ways people see you or treat you as someone who’s Black. My designs are a mixture of Black pride with nerd culture and super feminine aesthetics so I’d say I’m inspired by a lot”, said Aye.

Aye has come a long way but her Black nerd culture is gaining a strong following. She plans to help other people of color by helping employ those who look just like her. This nerd is not planning to stop anytime soon.

To learn more about Adorned by Chi follow on Instagram @adornedbychi, Twitter @adornedbychi, or the website at


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