Black Business Spotlight: My SOUTHERN Brand


The city of Houston is a unique place where there are all walks of life when it comes to the black experience. This legendary southern city produces a culture where you can see sights that may change your life for the better. One aspect that Houston is proud to share with the world is their food. With so many diverse options to choose from, locals or even tourist looking for new cuisine may have a hard time finding the hidden gems. My SOUTHERN Brand is your one stop shop to find all the best food spots in the city which will not disappoint.

My SOUTHERN Brand is a food platform that caters to serve the city of Houston to highlight the food and culture. The creator, KeAndre’ Jordan, wanted to promote Black excellence as it has always been overshadowed and stolen by other cultures throughout the years. After an unsuccessful run in the corporate world, Jordan decided to bet on himself to start My SOUTHERN Brand. This choice has worked out in his favor. 

As a food blog in a big city, My SOUTHERN Brand targets the Black community because of the underrepresentation the people receive in such a huge market. Growing up in the south gave Jordan his huge appreciation for food so coming up with a platform to promote up and coming restaurants and chefs seemed like a no brainer. The food on his page will blow your mind which is what he is trying to do. There are many types of Black cuisine from Louisiana Creole, Soul Food, or Caribbean so when it’s time to find something to eat in Houston, Jordan will take care of you. From Neyows Creole Café to All Da Smoke BBQ, your options are very wide.


Being a young entrepreneur, Jordan preaches finding your passion. Focusing on your own goals and aspirations will guide you into the right direction. My SOUTHERN Brand is currently in the process of expanding the business in the near future. The Houston food scene is definitely going in the right direction, so make sure you tap in with the movement when you come visit!

To learn more about My SOUTHERN Brand please visit KeAndre’  website and Instagram @mysouthernbrand


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