Black Business Spotlight: Magically Framed


Having memorable keepsakes are important to reliving great times for years to come. Whether it is a picture on a wall, a statue, or a photo album, these physical items can be passed down for generations to keep the memories alive. For Jordyn Brent, keeping memories alive is her way of connecting people together and it has gained her a great amount of attention. Her photo keychain business is not only unique but stylish and a wonderful way to preserve special moments.

Tell us a little about yourself. Where are you from and how was your upbringing? 

My name is Jordyn Brent, I’m an eighteen-year-old college sophomore, and I’m from Washington DC. I was raised by a single mother who instilled in me at a young age that I could achieve anything I put my mind to as long as I truly believed in my heart that I could. She always went above and beyond for me, whether it was waking up at 6 am to drive me to a better school across town or rushing home from work to sit in hours of traffic to get me to whatever creative extracurricular activity I was in at the moment. I owe all of my success to her and my upbringing.

What is Magically Framed and how did it start? 

 Magically Framed is an online custom photo keychain business that I started during my freshman year of high school. For Christmas, I was given a personal portable printer but since I didn’t really take pictures of myself, I started brainstorming other ways I could put it to use. Eventually, I decided to use the printer to start a photo keychain business while at school to generate income for myself. At first I was going to stick to selling my keychains to just my classmates, but one day I decided to post them on Twitter to get the word out to other high school students. My tweet went viral with people all over the United States wanting to place their orders so I decided to further my initial plans and offer them to everyone!

When did you realize your business was going to take off? 

 I realized my business was going to take off when I couldn’t go a day without someone inquiring about how they could purchase a keychain from me. I think what people like the most about them is the fact that it’s something SO personal that allows you to capture and keep your favorite moments with you forever. After my success at my previous high school, I eventually transferred to TC Williams high school that had a program geared toward aspiring and current entrepreneurs. This “Network for Teaching Entrepreneurship” program allowed me to compete in business plan and business growth competitions all over the United States. After winning a couple of the competitions, celebrities and news stations like ABC7 & WUSA9 reached out to feature me, which gave me more exposure and expanded my clientele

How do you separate yourself in such a competitive industry? 

 To be honest, when I first started making my keychains, the market wasn’t saturated at all, so I was content in knowing that my idea itself was unique. Over the years, I’ve seen an increase in others offering photo keychains, but my consistent and above average customer service keeps my supporters coming back. I offer referral discounts, bundle deals, appreciation keychains, and anything else you can think of that shows my customers how much I appreciate them.

Any advice to the young entrepreneurs? 

Some advice I’d give to young entrepreneurs is to understand that entrepreneurship takes a lot of trial and error. Everything won’t always work out how you expect it to and you just always have to be prepared for the unexpected. I’d also say to always be humble and willing to learn from mistakes that you make. Don’t be afraid to admit that you’ve made a mistake to your customer, don’t be afraid to admit to yourself that you could have done something different to prevent a mistake, and just understand that you have to constantly grow as not only a business owner but as a person too in entrepreneurship.

Where do you see yourself in 5-10 years? 

In 5-10 years, I see myself residing in Los Angeles, California, living the life I’ve always dreamed of, mentoring and helping young girls who aspire to be their own boss. I also see myself running my non-profit organization to help those who aren’t awarded opportunities that a lot of people are.

How can the people get in touch with you? 

People can get in touch with me in a few ways. My Instagram is “@jordynbrent“, my Twitter is “@jordynskeys“, and my Facebook is “Jordyn Brent“. Information on how to order a keychain and contacting me can be found on either of those platforms. All you have to do is send me your full name, address, and desired photos and I’ll send your keepsake right to your door! Also, my business email is


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